Session Details
Date & Time
Monday, April 19, 2027, 8:50 AM - 9:30 AM
Name
03. How to Reach the Modern Patient as Both a Patient and a Consumer
Session Type
Panel
Speakers
- Ashley Biddy, MBA, MSN, RN, Chief Executive Officer and Chief Nursing Officer, Doctors' Memorial Hospital
- Bryon J. Schaeffer, MD, FAAFP, Vice President and Chief Medical Officer, Clarinda Regional Health Center
- Hillery Smith Shay, MBA, Chief Marketing, Experience Officer, Children's Minnesota
- Linh Dang, Chief Experience Officer, Cook County Health & Hospitals System
Description
Today's patient checks reviews, compares prices and expects convenience before they ever pick up the phone. Panelists explore how health systems are balancing clinical trust-building with consumer-grade marketing and access strategies to reach people who evaluate care the same way they evaluate any other purchase, without losing the human element.